STORIES BY RUN – Jesolo superstar: welcome to the modern city beach

The city of Jesolo has just hosted thousands of runners during the MHM 2018 on a new race course that highlighted the modern city beach face!


Once Jesolo made the beach and anonymous tourism its main business card, until it became aware that it could become something more evolved and attractive: a real “destination”.
The upgrading of the city started fifteen years ago, in 1997, with the masterplan by Kenzo Tange. This was based on the concept of the tower, to reduce the consumption of soil and to enhance the views towards the horizon of the sea.
Three towers already built are considered small landmarks, precise points where it is easy to make an appointment, visible from afar, territorial. They host panoramic, well-equipped and elegantly finished apartments.
The tower designed by Gonçalo Byrne is 25 stories high, smooth, glazed, colored and with deep holes; the one by Carlos Ferrater with its 22 floors is pointed, whitish and with many loggias and sliding walls; the one originally designed by Valter Tronchin, later modified by Aurelio Galfetti, is lower with its fifteen floors and is characterized by rounded corners and shades of blue.
The towers are not in the first row on the beach, and with the sea they just maintain a Platonic relationship, devoid of any physicality. The city at their feet is an horizontal plinth whose commercial function and connection with the beach is consequently reinforced. This is what Richard Meier tries to do, in his two projects realized and close between each other, white and with a naval look: a nice C –shape of apartments set around a swimming pool and a ten-story block.
Certainly you will be able to recognize some of these modern architectures if you decide to visit Jesolo!
It is obvious that the redevelopment is changing the face of Jesolo: parks, green areas, areas for entertainment and leisure, luxury apartments, design hotels, exotic villages, relaxing oases, commercial areas with large public spaces and event containers. The environmental recovery and urban planning of the city aim to create a unique territory, able to meet the needs of residents and tourists.
The seasonal city beach is working hard to become an annual resort.
Add to this that Jesolo has become a good stepping stone to visit Venice and combine sea and culture.

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Giulia Abbruzzese